Custom code vs a template: what it really costs your sales
A template can put you online this week. But the same things that make it fast to launch, generic structure, heavy code, dozens of plugins, are exactly what slow it down and cost you sales for years.
Speed is money
Every extra second of load time drops conversions. Templates ship with code and scripts you don't use, and they get heavier with each plugin. Custom code only includes what you need, so pages load fast and visitors actually stay.
Built around your buyer, not a demo
A template is designed for a generic demo store. Your business isn't generic. A custom build is shaped around your real buying journey, which is where conversion actually comes from.
It compounds over time
Clean custom code is faster to maintain, easier to extend, and ranks better in search. The gap between custom and template doesn't shrink after launch, it grows.
Thinking about a new site or a rebuild? We build fast, custom-coded sites engineered to convert. Tell us about your project.