Sentinel Maintenance brand animation
Sentinel Maintenance brand animation showing the SMI mark and commercial cleaning work.
An SEO-focused revamp and online-presence build for an established Canadian commercial facilities and janitorial company.
Read the case study- Running time
- 0:05
- Format
- 16:9
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Sentinel Maintenance has cleaned and maintained commercial property across Toronto and the GTA since 1989, but its old site did not show it. The new multi-page website needed a short brand moment that pairs the SMI mark with the real work, so a facilities manager sees an established company within seconds.
What Mira Visions did
Over about three months Mira Visions built SMI a full new multi-page website and wrote all of its content from scratch, since none existed. Mira Visions' founder counts working with a large, established company as the highlight. This animation is part of that project.
Where it runs
A five-second silent loop, made to sit on the website where it plays on its own without sound, and short enough to open a presentation or close a company video without slowing anyone down.
Delivered as a 16:9 widescreen file, 0:05 long, silent.
Behind the scenes
The audience is procurement, not consumers, so the animation stays plain: the SMI mark and the commercial cleaning work, nothing decorative. It follows the logic of the whole rebuild, one subject per page and each page clear about what it is for. Five seconds is enough to say who SMI is and get out of the way of the service pages. SMI's new site splits more than thirty services and nineteen service areas into their own pages; the animation is the one shared moment above them.
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