Idili prickly pear oil brand film
Idili brand film showing the prickly pear seed oil elixir.
Visual identity work for the Idili brand.
Read the case study- Running time
- 0:10
- Format
- 1:1
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Idili sells prickly pear seed oil, pressed in Morocco, to French women who are weighing up injectables. The brand film had to show the Élixir de Beauté as a serious alternative, with the frosted green glass and brushed gold cap shared by the whole range, and nothing shot in a studio.
What Mira Visions did
Over six months Mira Visions produced the 3D, the social media content and the ad creatives for Idili. Every product is modelled, and this film is built from the same model as the rest of the library.
Tools
- Blender
Where it runs
A square, silent loop for the feed and for ads, where most of Idili's selling happens. It also works as the product page's opening image, and as a base layer under seasonal text when a campaign needs re-dressing.
Delivered as a 1:1 square file, 0:10 long, silent.
Behind the scenes
Because every bottle, jar and bar is a model, a new size or a new cap finish joins the family at the same lighting and angle as everything already rendered. That is why the film can move freely around the elixir: it is the same object the ads use, so the brand film, the feed and the product page all show one consistent product. The whole range, from the 15 ml travel elixir to the cleansing bar, shares this bottle language.
More films from Idili
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