Idili customer reviews animation
Idili motion creative cycling through customer reviews beside the product.
Visual identity work for the Idili brand.
Read the case study- Running time
- 0:09
- Format
- 1:1
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Nobody buys a 39 euro oil on a pretty bottle alone. This animation belongs to the social proof side of Idili's ad library: real customer reviews cycling beside the product, so the argument comes from buyers rather than from the brand.
What Mira Visions did
Mira Visions built Idili's ad library over six months, each creative commissioned against one reason to believe. Mira Visions' founder names a winning ad creative as the highlight of the project; this review cut is one of the formats the library runs on.
Tools
- Blender
Where it runs
A square, silent loop for the feed and paid social, with a vertical version cut from the same timeline for reels and stories. It is built to be refreshed: when a new review comes in, the creative is updated rather than remade.
Delivered as a 1:1 square file, 0:09 long, silent.
Behind the scenes
The review cut is the library's workhorse because of how it is built. The quotes are text layers, not baked into the render, and the product loop runs underneath independently of the copy. A new review is a text swap rather than a new edit, and the square and vertical versions come from one timeline. It sits in the library next to the press, comparison and mechanism concepts, each making a different argument for the same oil.
More films from Idili
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