Nuarai luxury bakhoor brand film
Nuarai brand film showing the luxury bakhoor capsule range in motion.
Brand identity, packaging, content and an e-commerce store for a luxury niche-fragrance brand, the full kit.
Read the case study- Running time
- 0:25
- Format
- 16:9
- Sound
- Yes, use the player to turn it on
- Mira Visions
- Made by Mira Visions
The brief
Nuarai presents itself as the world's first luxury bakhoor: capsules made to evoke some of the most recognisable fragrances, sold from Dubai into the UAE and the United Kingdom. The brand film had to carry the whole capsule range and the burner with the restraint of a fashion house, in black, white and a rationed gold, without a single photographed frame.
What Mira Visions did
Nuarai is a long-term project, more than a year of work covering the custom-coded store, the packaging, the content and the 3D. This film is the piece of that work the studio is proudest of: the 3D brand film, built entirely from the product models.
Tools
- Blender
Where it runs
The widescreen master, with sound, is the film for the store and for longer placements. A separate vertical cut built around the burner and the capsule range covers stories and reels, so the same film reaches both formats without being cropped.
Delivered as a 16:9 widescreen file, 0:25 long, with sound, with a separate vertical cut for stories and reels.
Behind the scenes
Every product image Nuarai uses is 3D, so the film could be staged without a studio and restaged whenever a scent or bundle joins the range. The colour rule held throughout: black and white carry everything, gold is kept for accents, and every other colour comes from the capsules themselves. That is what lets fifteen scents in black packaging still read as one family on screen.
More films from Nuarai
Let's build something worth talking about.
Tell us about your project. You'll hear back within 24 hours with honest next steps, no pressure, no jargon.
We reply to every inquiry within one business day.