Quedebio Moroccan oils brand film
Quedebio brand film showing the three cold-pressed Moroccan oils.
Visual identity work for the Quedebio brand.
Read the case study- Running time
- 0:08
- Format
- 16:9
- Sound
- Yes, use the player to turn it on
- Mira Visions
- Made by Mira Visions
The brief
Quedebio sells three Moroccan oils, argan, prickly pear seed and a cleansing oil, pressed in Morocco and bottled in France for French shoppers. The brand film had to present the three bottles as one family and carry the Moroccan roots the mark borrows from Amazigh weaving, without falling into postcard clichés.
What Mira Visions did
Over about two months Mira Visions designed the Quedebio packaging and built the 3D. Mira Visions' founder counts the packaging and the traditional 3D scenes, like the one in this film, among the work he is proudest of.
Tools
- Blender
- Illustrator
Where it runs
A widescreen film with sound, made to introduce the range: the homepage, a brand introduction in social content, and the opening of a retailer presentation where the three oils need to be seen together.
Delivered as a 16:9 widescreen file, 0:08 long, with sound.
Behind the scenes
One squared glass flacon serves the whole line, so only the juice, the name and the cap change. The film uses that: three bottles, one silhouette, set in a traditional scene built in 3D. The gold of the mark stays a flat ochre, never a gradient or a foil effect, so it looks like pigment rather than decoration, on screen as on the carton. The same scene language runs through the campaign shots, where the oil is treated like something you would order, not something prescribed.
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