Turapura · PDRN skincare · France and Europe
The concentration is the whole pitch
The work
A PDRN glow-shot serum and cream sold on a single number: 2%. We built Turapura end to end, the identity, the bilingual carton, the whole content library and the store.
Seven weeks from first call to a live store, selling into France and across Europe.
Results
What the work moved
Brand identity
Three colours, nothing else
A skincare shelf is already loud. Turapura holds one warm peach, one pale peach tint and white, and every layout is built from those three alone.
The logotype
Lowercase, rounded, reversible
Set in a soft rounded sans and always lowercase, so the name reads as a person rather than a laboratory. It works peach on white and white on peach, and those are the only two versions that exist.
The mark surfaces through the serum, the name settles around it. Shot on the brand's own bubble footage rather than a stand-in.
The mark
The turtle lives in the a
Turapura donates from every order, and the turtle is the emblem of that. Rather than sit it beside the name as a separate logo, we drew it into the final letter, so the brand only needs one asset. Step through it below.
Packaging design
A number doing the selling
Front of pack
PDRN concentration
It is the reason to buy, so it is set larger than the product name and repeated on the carton, the bottle and the shipper. A shopper who reads nothing else still leaves with the number.
- Carton, bottle label and dropper artwork
- French and English on one panel, not two SKUs
- Manufacturing and expiry fields laid out for the filler
- EAN barcodes generated and proofed
Content production
The routine, frame by frame
Every asset follows the same sequence a customer goes through: the ingredients, the texture, the application, the finish. Same hands, same light, so any four can run together as an ad without being reshot.
Store build
Straight to the concentration
The product page leads with the 2%, then the routine, then the proof. Largest contentful paint lands at 1.9 seconds.
“An absolutely exceptional experience with Mira Visions. From the very start, the team perfectly understood our world and our values. They didn't just build a website, they truly brought our vision and our brand identity to life. We recommend them with our eyes closed.”