Bioraya · Morocco
A recipe older than the brand that sells it
The work
Zoumita is a Moroccan household staple: ten toasted grains, pulses and herbs, traditionally given to women after childbirth. Bioraya bottles it. We built the identity, the trilingual label, the 3D library and the store.
Six weeks end to end, on a product whose whole credibility rests on looking like it came from a family kitchen rather than a factory.
Results
What the work moved
The mark
A seed, an o, and a leaf
The whole identity hangs off one letter. The o in bioraya carries a leaf where its accent would sit, which makes the mark and the name the same object: it can run as a full logotype on a label, or alone as an app icon at sixteen pixels.
Packaging design
The label, opened flat
A single printed sheet that wraps a cylinder, so it has to be designed flat and checked in the round. French and Arabic run in parallel across the ingredient list, the dosage, the preparation method and the certification, all on one pass.
The launch film
The label finds its jar
One continuous shot, built around the flat artwork rather than the finished pack, so the film says the same thing the packaging section does: this is a printed sheet that becomes a product.
- The label rides the wind over the rooftops of Marrakech
- It drops through the courtyard of a riad, past the zellige and the fountain
- A plain black jar waits on a low wooden table
- The sheet wraps, settles flat, and the product exists
The recipe
Ten plants, named in three languages
Zoumita is not a formulation somebody invented, it is a recipe passed down. So the brand does not hide the contents behind a proprietary blend, it prints all ten and names each one in French, Latin and Arabic, the way a herbalist would.
Both settings are rendered, not photographed. The riad and the spice table exist only in the file.
How it is used
A supplement you bake with
Zoumita is not a capsule, it is a flour. Nobody buys it without knowing what to do with it, so the preparation is a designed part of the product page rather than a paragraph at the bottom.
Beat the base
Mélangez les bases
Eggs and sugar beaten until the mixture whitens and turns foamy.
Add the liquids
Ajoutez les liquides
Oil and water folded in until the texture is smooth and even.
Fold in the Zoumita
Incorporez la Zoumita
120g of Zoumita, added slowly so the dough stays free of lumps.
Bake
Enfournez et dégustez
Into moulds, 180°C for ten to twelve minutes, until golden.
Who it is for
Moments, not one shopper
Pregnancy, post-partum recovery and healthy weight gain are three different reasons to buy the same jar, and three different sets of questions to answer. Each gets its own card, its own photograph and its own benefit list.
- Femmes enceintes · pregnancy
- Jeunes mamans · post-partum recovery
- Prise de poids saine · healthy weight gain
The store
Two pages doing two jobs
The homepage sells the idea, cream and green, the jar and the tradition behind it. The product page sells the jar: ten ingredient cards, the recipe, the three audiences, then the objections. Largest contentful paint lands at 2.0 seconds.
An amazing experience
“Honestly, an amazing experience with Mira Visions. Thank you for the outstanding service, 10/10.”