GRWOOTS brand film
GRWOOTS brand film showing the micro-infusion device and peptide serum vial.
Mira Visions built GRWOOTS from scratch, the brand identity, the premium packaging, the product and lifestyle content, and a clear, carefully built Shopify store, for a clinical micro-infusion hair-growth kit.
Read the case study- Running time
- 0:14
- Format
- 16:9
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
GRWOOTS sells a procedure most people have only ever seen inside a clinic: a 24K gold-tip micro-infusion device and a peptide serum, used together at home. The brand film had to introduce both objects to an American audience in a few seconds, make the device look precise rather than intimidating, and make it obvious that the vial and the device are one system, not two products sold side by side.
What Mira Visions did
Mira Visions built GRWOOTS from nothing over about two months: the identity, the packaging, the Shopify store, the social content and the 3D visuals. This film comes out of that same 3D work, so the device and vial on screen are the models used everywhere else in the brand.
Tools
- Blender
- After Effects
Where it runs
A widescreen, silent film designed to loop: it sits at the top of the store and on product pages, where it plays on its own without asking the visitor to turn the sound on, and it gives the ad library a hero shot to cut down from.
Delivered as a 16:9 widescreen file, 0:14 long, silent.
Behind the scenes
The palette does the clinical work. Deep teal reads as medical without reading as a hospital, and the serum blue is rationed to one appearance per layout so the eye always lands on the vial. The film follows the same rule: the teal carries the frame, and the blue is kept for the serum, which is why the vial is the brightest thing on screen.
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