Bioraya Zoumita brand film
Bioraya brand film, the Zoumita jar in a Moroccan setting.
A complete brand, packaging, content and store build for an organic Moroccan women's wellness product.
Read the case study- Running time
- 0:08
- Format
- 16:9
- Sound
- Yes, use the player to turn it on
- Mira Visions
- Made by Mira Visions
The brief
Zoumita is a Moroccan household staple, ten toasted grains, pulses and herbs traditionally given to women after childbirth, and Bioraya bottles it for a launch in the United States. The brand film had to show the jar in a setting that feels like a family kitchen rather than a factory, because the product's credibility rests on that.
What Mira Visions did
Over about two months Mira Visions created the Bioraya branding, packaging, custom website with an organic approach and the 3D, and took part in the video production. The jar and its setting in this film come from that 3D work.
Tools
- Blender
Where it runs
The widescreen version, with sound, introduces the product on the website and in launch content. A vertical cut of the same film covers stories and reels, so the jar is never lost to a crop on a phone.
Delivered as a 16:9 widescreen file, 0:08 long, with sound, with a separate vertical cut for stories and reels.
Behind the scenes
The Moroccan setting is rendered, not photographed: it exists only in the 3D file. That let the jar sit in a warm, domestic scene that reads as tradition, while the label, French and Arabic, stays perfectly legible. It also keeps the film consistent with the rest of the Bioraya library, built from the same models. The film was a shared production, with the jar and its setting coming from the 3D library.
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