Bioraya launch film over Marrakech
Bioraya launch film, the label flying as a ribbon over Marrakech, descending into a riad and wrapping itself around the jar.
A complete brand, packaging, content and store build for an organic Moroccan women's wellness product.
Read the case study- Running time
- 0:10
- Format
- 16:9
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
The Bioraya label is a single printed sheet that wraps a cylinder, designed flat and checked in the round, with French and Arabic running side by side. The launch film had to tell that story in one continuous shot: a printed sheet becoming a product.
What Mira Visions did
Mira Visions designed the label and built the 3D for Bioraya, and contributed to the video production. This film is built around the flat label artwork rather than the finished pack.
Tools
- Blender
- Illustrator
Where it runs
A short widescreen film, silent, made for the launch: the website, launch posts and a teaser before the product is available. It also sits naturally next to the packaging section of the case study, since it says the same thing.
Delivered as a 16:9 widescreen file, 0:10 long, silent.
Behind the scenes
The label rides the wind over the rooftops of Marrakech, drops into the courtyard of a riad past the zellige and the fountain, and wraps itself around a plain black jar on a low wooden table. The riad exists only in the file, and the flying label is the real flat artwork, so what you see wrapping is exactly what prints. It is a single continuous shot with no cuts, so the label never leaves the frame. The film and the packaging section of the case study make the same point.
More films from Bioraya
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