Kyachi gummies brand film
Kyachi brand film, the gummies tube rendered into a pink mountain landscape.
Brand identity, packaging, content and a fast store for a women's hormonal-balance supplement, the full kit.
Read the case study- Running time
- 0:14
- Format
- 16:9
- Sound
- Yes, use the player to turn it on
- Mira Visions
- Made by Mira Visions
The brief
Kyachi is a Dutch women's wellness brand: Himalayan shilajit and maca root in a gummy, for hormonal balance. The challenge was that a supplement had to look like a beauty brand. The brand film had to place the kraft tube in a world that felt soft and desirable, and hint at where its two actives come from, without a single photographed frame.
What Mira Visions did
Over about three months Mira Visions built Kyachi from a founder's idea: the identity, the packaging, the Shopify store, the 3D renders and this 3D animated film. Mira Visions' founder counts the hand-made 3D animation, done before AI video tools, among the parts of the project he is proudest of.
Tools
- Blender
- Premiere Pro
Where it runs
The widescreen version, with sound, is the brand's hero film for the store and its launch content. A vertical cut of the same film exists for stories and reels, so it runs on a phone without losing the tube to a crop.
Delivered as a 16:9 widescreen file, 0:14 long, with sound, with a separate vertical cut for stories and reels.
Behind the scenes
The tube is rendered into a pink mountain landscape, a nod to the altitude the two actives come from: shilajit scraped from Himalayan rock, maca grown on Andean terraces. Every frame was animated by hand in Blender and cut together in Premiere Pro, with the palette held to blush, cream, plum and cacao so the film sits beside the packaging without a single colour that is not already on the shelf.
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