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Mira Visions
Kyachi case study
Kyachi · Film

Kyachi gummies tube, 3D rotation

Kyachi gummies tube rotating to show the front label and the nutrition panel.

Brand identity, packaging, content and a fast store for a women's hormonal-balance supplement, the full kit.

Read the case study
Running time
0:05
Format
1:1
Sound
None, a silent film
Mira Visions
Made by Mira Visions

The brief

A supplement label is half design and half regulation. The nutrition table, serving size, allergen line and the halal, vegan, NSF and FDA marks cannot move for aesthetics. This short rotation had to show both sides of the Kyachi tube, the designed front and the regulated back, in one clean turn.

What Mira Visions did

Mira Visions designed the Kyachi packaging, from the kraft tube and debossed lid to the label layout, and modelled the tube in 3D. This rotation comes straight out of that model.

Tools

  • Blender

Where it runs

A five-second square loop, silent, made for the product page gallery, where a shopper wants to see the back of the pack before buying, and for the feed. It replaces a set of flat front and back photos with one continuous view.

Delivered as a 1:1 square file, 0:05 long, silent.

Behind the scenes

The tube, the lid, the sachet and the gummy are all models, lit the same way, so every angle the store needs comes out of one file. A rotation is the honest way to show a label built around legal constraints: it shows the front, then the panel that had to be laid out around the nutrition table, without hiding it the way a beauty shot would. A new angle costs a render rather than a shoot.

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