RapideScooter reel: Ibn Batouta Mall shop
RapideScooter Instagram reel closing on the shop signage at Ibn Batouta Mall.
Website for RapideScooter, part of the same e-mobility group as Scoobikes.
Read the case study- Running time
- 0:08
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
The fourth reel closes on the shop signage at Ibn Batouta Mall. Its job is practical: after three reels of machines, show people exactly where to find the shop, since the showroom sits on the mall's parking level, which is not where most people would look.
What Mira Visions did
The closing film of the four-reel series Mira Visions shot for RapideScooter, alongside the website whose contact page carries the hours, the mall parking address and the WhatsApp number.
Where it runs
A vertical, silent reel for Instagram, best used as a story with a location sticker or a link to the contact page. It turns interest into a visit, and it answers the question many people send over WhatsApp: where exactly are you?
Delivered as a 9:16 vertical file, 0:08 long, silent.
Behind the scenes
Ending on the signage was deliberate. The series moves from the floor to one machine to the row and finally to the door, the order a new customer goes through. Paired with the address on the site's contact page, the reel gives a first-time visitor a landmark to look for. Before the new site, bookings ran through WhatsApp and a paper contract at the counter. The reel belongs to the same effort to move questions off the counter: the where is answered on Instagram, the paperwork is handled in the account area.
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