RapideScooter reel: rental fleet
RapideScooter Instagram reel showing a machine from the rental fleet.
Website for RapideScooter, part of the same e-mobility group as Scoobikes.
Read the case study- Running time
- 0:08
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
The second reel narrows the focus to a single machine from the rental fleet. A renter does not book a showroom, they book a bike, so this film gives one machine the full frame and shows what a rider actually gets.
What Mira Visions did
Part of the four-reel series Mira Visions shot on the RapideScooter floor, created alongside the website where each machine is listed with its own day rate and booked through the account area.
Where it runs
Vertical and silent, for reels and stories, and as a story linked straight to the fleet page, where the same machine can be booked. It works best as the follow-up after someone has seen the first, wider reel.
Delivered as a 9:16 vertical file, 0:08 long, silent.
Behind the scenes
The website leads the fleet with the use, not the spec sheet: the long trip, the half scooter half adventure bike, the city scooter. This reel follows the same idea and lets one machine carry the frame on its own. It ties the social content to the booking flow, since every machine on the floor has a page on the site. On the shop side, every one of those machines lives in the admin panel, with its rate, its bookings and its availability, so the bike in the reel is the bike the calendar can actually hand over.
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