RapideScooter reel: scooter line-up
RapideScooter Instagram reel walking the line of scooters in the showroom.
Website for RapideScooter, part of the same e-mobility group as Scoobikes.
Read the case study- Running time
- 0:08
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
The third reel walks the line of scooters on the showroom floor. Where the second reel isolates one machine, this one shows choice: a row of scooters for the city rider who wants something easy to park anywhere in Tangier.
What Mira Visions did
One of the four vertical films Mira Visions cut from the RapideScooter showroom for Instagram, made in parallel with the custom React site and its admin system.
Where it runs
A vertical, silent reel for Instagram, aimed at the everyday city rider rather than the long-trip renter. It suits a story that points to the fleet page, or a post timed for the weekend when rentals are planned.
Delivered as a 9:16 vertical file, 0:08 long, silent.
Behind the scenes
The movement is a simple walk along the row, the way a customer would browse the floor in person. It is the reel that feels most like a visit. Keeping the camera at walking pace, rather than cutting fast, lets the number of machines speak for itself without any text on screen. The scooter is the machine most visitors to Tangier actually need, and the website describes it simply as the city bike you can park anywhere. The reel gives that promise a picture, and because the account area only asks for a motorcycle licence when the machine needs one, a scooter rental is never blocked by a licence the rider does not have.
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