RapideScooter reel: the showroom floor
RapideScooter Instagram reel filmed on the showroom floor in Tangier.
Website for RapideScooter, part of the same e-mobility group as Scoobikes.
Read the case study- Running time
- 0:08
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
The first of four vertical reels cut from the RapideScooter showroom floor. Its job is to set the scene: what the showroom in Tangier looks like and what kind of machines are on it, for someone who has never been there.
What Mira Visions did
Mira Visions shot the showroom and cut four vertical films from it for Instagram, alongside the custom website, booking system and admin back office built for the shop.
Where it runs
A vertical, silent reel for Instagram reels and stories, made to read with the sound off. As the opener of the series, it suits the profile's pinned posts, where a new follower gets a first look at the shop.
Delivered as a 9:16 vertical file, 0:08 long, silent.
Behind the scenes
The four reels share one setting and divide the work between them. This one is the wide view: the floor itself, with the machines under the lights. Shooting all four on the same floor keeps the light and colour consistent, so the reels look like a set when they sit side by side on the profile grid. It also does quiet work for the booking side: a rider who has seen the floor is more at ease building a profile and uploading an ID and licence on the site, because the business behind the form is visibly real.
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