Seraya Fragrances brand film
Seraya Fragrances film, a perfume bottle resting among roses and eucalyptus.
A full website revamp for a luxury hair and body perfume brand serving North Africa and the Gulf.
Read the case study- Running time
- 0:13
- Format
- 1:1
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Seraya makes hair and body perfume, sold in Algeria, the UAE and now Spain. Every fragrance ships in the same 50 ml flacon, so on a shelf or a grid only the colour of the juice and the name tell them apart. The brand film had to give that single bottle a sense of its notes, surrounded by the raw materials, rather than by a printed note pyramid.
What Mira Visions did
Over about three months Mira Visions rebuilt the Seraya storefront for a large catalogue, with a separate site per market, plus the 3D and the content. This film belongs to the product art direction that runs through the whole range.
Tools
- Blender
Where it runs
A square, silent loop for the feed and for the collection pages, where it sets the tone before the shopper starts filtering by fragrance family. It plays without sound, so it can sit on a page next to text without interrupting anyone.
Delivered as a 1:1 square file, 0:13 long, silent.
Behind the scenes
Nothing could be designed until the bottle was pinned down: 135 mm to the top of the cap, 45 mm across the face, 30 mm deep. Those measurements became the model the whole range is rendered from. Here the flacon rests among roses and eucalyptus, under the same lighting and lens used across the range, so each fragrance stays part of one set.
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