Seraya creator film: hair & body perfume
Seraya creator film, brushing hair then applying the hair and body perfume.
A full website revamp for a luxury hair and body perfume brand serving North Africa and the Gulf.
Read the case study- Running time
- 0:09
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
A hair perfume only makes sense on someone. This creator film shows the most basic use of Seraya's hair and body perfume: a brush through the hair, then the perfume, on hair first and then on skin, exactly the way the product is meant to be used every day.
What Mira Visions did
Mira Visions wrote the brief for Seraya's creator cuts, one brief shared by four creators with no studio, as part of the content created alongside the new storefront.
Where it runs
A vertical, silent clip for reels, stories and TikTok, made to read with the sound off. On the store it shows the gesture next to the product card, so a shopper sees how it is applied before adding it to the cart.
Delivered as a 9:16 vertical file, 0:09 long, silent.
Behind the scenes
Of the four creator films, this is the one that teaches. The direction for the whole lifestyle set was simple: the bottle is always in contact with hair or skin, never posed on a surface. Here that rule turns into a routine, the brush first and the perfume second, so the film works almost like a product instruction without a word of text. The film carries no on-screen text, which also keeps it usable on all of Seraya's storefronts at once, in French, English or Spanish.
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