Seraya creator film: hair and makeup
Seraya creator film, hair and makeup routine finishing with the perfume.
A full website revamp for a luxury hair and body perfume brand serving North Africa and the Gulf.
Read the case study- Running time
- 0:09
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Perfume is the last step of getting ready. This creator film places Seraya inside a full hair and makeup routine and lets it close the sequence, so the product reads as part of a beauty ritual rather than a standalone purchase.
What Mira Visions did
Mira Visions directed Seraya's creator content through a single brief given to four creators, working without a studio, and selected this cut for the campaign set.
Where it runs
Vertical and silent, cut for reels and stories, where a routine is what people already watch. It suits the top of the funnel: it reaches people who follow beauty content before they are looking for a perfume at all.
Delivered as a 9:16 vertical file, 0:09 long, silent.
Behind the scenes
Where the hair and body cut shows one gesture, this one earns its ending. The routine builds through hair and makeup, and the perfume arrives as the finishing touch. The same rule as the rest of the set applies, bottle on hair or skin and never posed, but the timing is different: the product is held back until the final seconds. Because no studio was involved, the light and setting are the creator's own, which is exactly what makes a routine feel believable in a feed. It is the most complete routine of the four films.
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