Seraya creator film: Red Sillage
Seraya creator film, Red Sillage applied to the body.
A full website revamp for a luxury hair and body perfume brand serving North Africa and the Gulf.
Read the case study- Running time
- 0:09
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
Red Sillage is Seraya's spicy oriental. This creator film is the only one of the four tied to a single named fragrance, and it shows it on the body, so a shopper can put a face and a gesture to one specific scent in the range.
What Mira Visions did
Mira Visions briefed the four Seraya creator films with one shared brief and no studio. This cut turns the same brief toward one product.
Where it runs
Vertical and silent, for reels and stories, and for the Red Sillage product page, where it gives a single fragrance its own moving image. It also suits a product-specific ad aimed at shoppers who prefer warm, spicy scents.
Delivered as a 9:16 vertical file, 0:09 long, silent.
Behind the scenes
Since every Seraya fragrance comes in the same flacon, the colour of the juice does the identifying, and Red Sillage is the easiest to recognise on camera. The film leans on that. It also ties back to how the store is organised: shoppers browse by olfactive family, and Red Sillage belongs to the warm and spicy one. On the localised storefronts the same family has a name in each language, Chaud et Épicé, Warm and Spicy, Cálido y especiado, so the film travels across markets without new text. The gesture stays on skin throughout.
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