Seraya creator film: worn outdoors
Seraya creator film, the perfume worn outside in daylight.
A full website revamp for a luxury hair and body perfume brand serving North Africa and the Gulf.
Read the case study- Running time
- 0:09
- Format
- 9:16
- Sound
- None, a silent film
- Mira Visions
- Made by Mira Visions
The brief
A perfume that only exists in a bathroom is half a story. This creator film takes Seraya out of the house and into daylight, to show the scent as something worn through the day, not just applied in front of a mirror.
What Mira Visions did
Part of the creator content Mira Visions briefed for Seraya: four vertical films, one brief, four creators and no studio, created alongside the rebuilt storefront.
Where it runs
A vertical, silent clip for reels and stories, and a change of scene in a carousel next to the indoor cuts. Natural light makes it the most casual of the four, which suits organic posting as much as ads.
Delivered as a 9:16 vertical file, 0:09 long, silent.
Behind the scenes
The brief followed the product's real life in order: hair, then skin, then out of the house. This film is the last step. It keeps the set's one rule, the bottle always touching hair or skin, and adds the one thing a studio cannot give, daylight. That gives the perfume a setting the shopper recognises from her own day. It also gives the store something photography alone could not: proof that a hair perfume belongs in an ordinary day, which is the whole case for the category. Daylight also shows the juice colour truly.
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